Wellnesse Toothpaste Alternative
Wellnesse makes personal care products crafted by conscious consumers, for conscious consumers. The brand’s toothpaste is among its most popular offerings, with over a million tubes sold and 20,000+ 5-star reviews.
It’s a remineralizing, fluoride-free formula that relies on natural micro-hydroxyapatite and other natural additives to improve oral health in a way that basic drugstore brands could never accomplish. Yet, here you are, you’re here looking for a Wellnesse toothpaste alternative.
You’ve come to the right place.
Despite its benefits, more and more people are looking to upgrade from Wellnesse to something that works better. We’ll help you weigh your options below, from Toms vs Hello toothpaste to Parodontax vs Sensodyne and many, many more.
But, the best Wellnesse toothpaste alternative is just a click away at LIVFRESH. Our gel toothpaste is truly one of a kind, with 40 patents and 26 clinical studies showing it removes plaque 250% better while helping to reduce gum bleeding 190% more.
Thousands of dentists recommend LIVFRESH, and once you give it a month or so to make a difference in your oral care ritual, you’ll understand why. Try it risk-free for 30 days and you’ll never look back!
“I have been a faithful user of Livfresh for more than 6 years. This toothpaste is phenomenal. The result is cleaner, whiter teeth!” - Alice
“I’ve tried a lot of different fluoride free toothpastes, and this is so far superior in all the ways.!! Thank you😁” - Noreen
“Teeth feel much cleaner, little to no bleeding, no tooth pain. Much happier with my teeth!” - Cynthia
|
Feature |
LIVFRESH |
Wellnesse |
Hello |
Parodontax |
Boka |
Tom’s of Maine |
|
Backed by Clinical Studies |
✅ Yes, published research |
❌ No published studies |
❌ No clinical backing |
✅ Yes, for gum health |
✅ Limited clinical data |
❌ No clinical research |
|
Primary Focus |
Plaque removal, gum support, Remineralization |
Natural, toxin-free ingredients |
Fluoride-free & accessible flavors |
Gum disease & bleeding gums |
Remineralization with nano-hydroxyapatite |
General oral health, natural formula |
|
Key Active Ingredients |
Activated edathamil (plaque disruptor) |
Hydroxyapatite, neem, green tea, aloe |
Xylitol, coconut oil, baking soda |
Stannous fluoride or fluoride-free options |
Nano-hydroxyapatite, aloe vera, xylitol |
Fluoride or fluoride-free, xylitol |
|
Fluoride-Free Options |
✅ Yes (all formulas) |
✅ Yes |
✅ Yes |
✅ Yes (some formulas) |
✅ Yes |
✅ Yes |
|
Whitening Support |
✅ Gently lifts surface stains |
✅ Charcoal and hydroxyapatite versions |
✅ Charcoal & peroxide-free options |
❌ Focus is gum support |
✅ Yes, hydroxyapatite helps whiten |
✅ Some formulas contain whitening agents |
|
Vegan & Cruelty-Free |
✅ Yes |
✅ Yes |
✅ Yes |
❌ Not all products |
✅ Yes |
✅ Most formulas |
|
Subscription Option |
✅ Yes |
✅ Yes |
✅ Yes |
❌ No |
✅ Yes |
✅ Yes (on brand site) |
|
Price Range (per tube) |
$$ (premium) |
$$ (mid-premium) |
$ (budget) |
$$ (pharmacy pricing) |
$$ (mid-premium) |
$ (budget) |
What is Wellnesse Toothpaste?
Wellnesse was founded by a mom who got fed up with personal care products loaded with harsh, toxic ingredients. So she started making her own, carefully researching every formula, and replacing synthetic chemicals with effective, natural alternatives.
It didn’t take long for her homemade toothpaste and other DIY creations to catch on with her community. So, she turned them into a full-fledged brand. Today, Wellnesse is known as one of the go-tos for small-batch, family-safe formulas that don’t cut corners.
From hair care to skin care, there’s a replacement for everything you use on your body at Wellnesse - but let’s zero in on what makes Wellnesse toothpaste so special.
Key Ingredients and Formulas in Their Toothpaste Line
Wellnesse toothpastes are built around a clean, fluoride-free formula with the main goals of supporting natural remineralization and oral microbiome support.
The star ingredient is hydroxyapatite, a mineral that mimics the natural structure of enamel and is used as a fluoride alternative to help strengthen teeth. It’s found in just about every other fluoride-free toothpaste on the market, because it works pretty well.
Other ingredients in Wellnesse toothpaste include green tea leaf extract and neem oil, both of which offer antibacterial benefits that may support gum health. You’ll also find aloe vera for soothing, xylitol to fight the bacteria that cause cavities, and essential oils for flavoring.
What you won’t find is any of the nasty stuff in drugstore formulations: no artificial sweeteners or dyes, SLS, parabens, triclosan, and other potentially irritating additives.
Types of Toothpaste Offered by Wellnesse
Wellnesse currently offers a small but focused toothpaste lineup, with something for everyone:
- Whitening Toothpaste: Uses baking soda and hydroxyapatite for stain removal and gentle polishing, paired with peppermint for flavor.
- Charcoal Toothpaste: Adds activated charcoal for those who prefer deeper detoxifying effects, though it's milder than some gritty charcoal formulas on the market.
- Children’s Toothpaste: A berry-flavored version made without essential oils to suit younger taste buds, but still built on the same base for strengthening enamel.
Each comes in recyclable sugarcane-based tubes and reflects the brand’s minimalist product strategy: fewer SKUs, more intention. That being said, why are people flocking to LIVFRESH as their Wellnesse toothpaste alternative?
Why You Might Want an Alternative to Wellnesse Toothpaste
Wellnesse checks a lot of boxes: clean ingredients, attractive packaging, and a values-driven brand story. It’s just not the perfect fit for everyone when you look closer at performance and practicality.
While hydroxyapatite is a promising alternative for remineralization, it’s not the best ingredient for supporting tooth remineralization, minimizing gum recession, or removing plaque that often goes unnoticed.
The biggest sticking point for us, though, is a lack of clinical validation. Oral hygiene is among the most important aspects of human health. So, we know we’d rather use a toothpaste we know with 100% certainty works for what it claims to. But Wellnesse doesn’t have any sort of research supporting its formulation. You’re just taking the brand’s word (and anecdotal feedback) on how well it works
The good news is you don’t have to look far for a Wellnesse toothpaste alternative if you’ve done your own digging and aren’t sold on the formulation, or have tried it firsthand and been left underwhelmed. We’ll help you weigh your options below!
What’s the Best Wellnesse Toothpaste Alternative?
There is no shortage of options worth considering if you like the clean-label focus of Wellnesse but are looking for something more clinically validated, or a bit more advanced when it comes to plaque and gum support.
Some bring better value. Others deliver a stronger sensory experience. But only LIVFRESH is backed by real science and noticeably improves your oral health day after day. Let’s formally introduce our plaque removal toothpaste below!
LIVFRESH Toothpaste
LIVFRESH isn’t just another “natural toothpaste.” It’s a radically different approach to oral health, created by a team of PhDs, biomaterial engineers, and dental researchers.
Instead of simply cleaning your teeth like traditional toothpastes do, LIVFRESH is engineered to change the surface charge of your enamel so it’s harder for plaque to stick in the first place.
This is all thanks to our patented ingredient, activated edathamil. It dissolves plaque even where you can’t see it, working up to 250% better according to published clinical studies. Plus, it may help remineralize teeth while improving gum health by 190%!
No more pink in the sink. Less scraping at the dentist. Little swelling and agitation around the gumline. That’s what’s possible when you make LIVFRESH a part of your oral care routine.
The formula skips fluoride and is also made without SLS, parabens, artificial flavoring, and preservatives. So you’re still getting a pretty clean label like you would with Wellnesse toothpaste. But, this one is in a league of its own.
You can choose between a non-foaming and a gentle-foaming formula based on your personal preferences. Either way, expect an unparalleled clean-mouth feel after every brush.
We’re proud to have earned the trust of thousands of dentists who now recommend LIVFRESH to their patients. We’ve earned nearly 10,000 positive reviews from real users and counting, too. So you don’t just have to take our word for it when we say it’s the best toothpaste for plaque removal or the best toothpaste for gum disease. The results speak for themselves!
We know it can be scary trying something new for the first time, especially a more expensive toothpaste than what you may be used to. But this is genuinely the #1 Wellnesse toothpaste alternative, and we’re confident you’ll agree if you give it four weeks to work its magic. So, we’ve decided to back your order with our 30-day risk-free guarantee. Give it a shot today!
Hello Toothpaste
Hello is another popular Wellnesse toothpaste alternative with a very similar approach to oral care. You gain access to a wide range of formulations, from fluoride-free options to charcoal-infused toothpastes and sensitive-care formulas.
Common ingredients include xylitol (a natural sweetener that helps inhibit cavity-causing bacteria), hydrated silica for gentle polishing, and tea tree oil for its natural antiseptic properties. Their kids’ line uses stevia and fruit extracts instead of synthetic flavors so you don’t have to worry about your little ones’ health.
Hello toothpaste is also vegan, cruelty-free, and packaged in recyclable materials for environmentally conscious shoppers. The flavors are bold, sometimes quirky (think watermelon or activated charcoal with fresh mint), and generally enjoyable.
But, like Wellnesse, there’s not much emphasis on measurable oral health outcomes. There’s no published clinical research validating plaque reduction or gum health benefits.
We’ve dug into actual user reviews and have found that a lot of people found the texture to be a bit thin or watery, and those expecting a classic foamy feel might be underwhelmed. So while Hello is a fun, clean alternative, it may fall short in terms of tangible performance.
Parodontax Toothpaste
Parodontax takes a more clinical approach to toothpaste, which is something we can get behind here at LIVFRESH as a brand with 40 patents and 26 research studies.
The formula was developed by dentists as a gum health solution, so it’s worth considering if you’re on the hunt for a Wellnesse toothpaste alternative that doubles as the best toothpaste for receding gums.
Its key selling point is its ability to reduce and prevent bleeding gums. It does this through a combination of ingredients. The main ingredient is stannous fluoride, a form with antimicrobial properties that supports enamel strength while helping fight plaque buildup along the gumline.
It also includes sodium bicarbonate (baking soda) as a mild abrasive to help physically scrub plaque away while you brush. But this is part of what leads people to look for a Parodontax toothpaste alternative - it’s not exactly the most gentle approach to oral care!
Furthermore, the taste is really contentious. Some people love its salty flavor profile; others hate it. But this can be traced back to its baking soda content.
There’s one ingredient that really raises red flags on the label, though - SLS (sodium lauryl sulfate). This is a harsh foaming agent. There are also artificial dyes and other ingredients that many wellness-focused consumers try to avoid.
Boka Toothpaste
Boka is one of the more science-forward natural toothpaste brands people consider as a Wellnesse toothpaste alternative. It bridges the gap between holistic ingredients and effective oral care.
Ela Mint is its signature product, which uses nano-hydroxyapatite (nHA), so it’s a pretty close competitor to Wellnesse toothpaste. Because this is a synthetic version of the mineral that makes up tooth enamel, it’s a solid fluoride alternative for helping remineralize teeth, reduce sensitivity, and strengthen enamel over time.
The rest of Boka’s formula includes aloe vera, green tea extract, and xylitol, along with a refreshing mint flavor. It's free from SLS, parabens, and artificial preservatives, so it’s appealing for those looking for a clean-ingredient profile.
Their nHA use is a legitimate innovation and has been supported by clinical studies (particularly in Japan and Europe) though many of those studies are still catching on in the U.S. So what’s the catch? It falls short in terms of performance expectations given its price.
As one of the more expensive options on the market, it can be disappointing to discover it doesn’t really target plaque adhesion or gum inflammation in the same way a clinically validated product like LIVFRESH does.
Tom’s of Maine Toothpaste
Last but not least on our list of alternatives to Wellnesse toothpaste, we have another clean-label brand you’re probably familiar with - Tom’s of Maine. This company has been pioneering personal care since the 1970s.
Their toothpaste lineup is extensive: fluoride-free, fluoride-enhanced, whitening, anti-plaque, and children's options. Key ingredients include xylitol, zinc citrate (a mild antimicrobial agent), and naturally derived flavors like peppermint oil. It also uses calcium carbonate as a gentle abrasive to help remove stains on the tooth surface without harsh bleaching agents.
We also really appreciate the company’s transparency in labeling and long-standing trust among natural health consumers. The brand is upfront about every ingredient and why it’s included. Many of their products are vegan, and none are tested on animals.
But Tom’s isn’t without its limits. Its formulas are fairly basic by today’s standards. There’s no cutting-edge ingredient like hydroxyapatite or plaque-disrupting technologies. That’s probably why a lot of reviews mention not feeling as if their mouth is as fresh or clean as typical pastes.
Final Words on the Best Wellnesse Toothpaste Alternative
Many people start looking for a Wellnesse alternative because they want something clean but with better clinical backing or real oral health results. Hello, Boka, Tom’s of Maine, and Parodontax all check some boxes, but each comes with trade-offs in either performance, ingredient transparency, or user experience.
That’s where LIVFRESH stands apart. Developed with patented science and supported by published research, it delivers a noticeable difference in plaque removal, gum support, and long-term oral health - all without harsh ingredients.
Don’t settle for less than the best Wellnesse toothpaste alternative. Make the upgrade risk-free today and be amazed in four weeks at how different your teeth look and feel!
