Tom’s vs Hello Toothpaste: How Do They Compare to LIVFRESH?

Fewer people are settling for drugstore toothpastes, as more and more specialty brands introduce sophisticated formulas that go beyond just freshening your breath. 

Here at LIVFRESH we’ve developed a patented gel toothpaste that removes plaque up to 250% more effectively while improving gum health by 190%. It’s backed by 26 research studies, 40 patents, and 3,000+ dentists. Not to mention tens of thousands of happy customers!

Our customers are constantly asking how our formula stacks up to others on the market, though. One comparison we see made all the time is LIVFRESH vs Tom’s vs Hello toothpaste. So, we decided to address it once and for all in this guide.

Tom’s of Maine offers quite a few different toothpastes, from its fluoride-free anti-plaque and whitening toothpaste to its whitening coconut oil formula. As you’d expect from a natural brand it has no SLS or artificial flavors, sweeteners, or dyes. 

Hello toothpaste is similar to Tom’s in that the ingredient list is very clean, and you can choose from fluoride or fluoride-free formulas. The brand has a close alternative to Tom’s fluoride-free anti-plaque toothpaste, which is likely why Hello vs Tom’s toothpaste is commonly compared.

But neither of these brands brings you the clinical backing and professional endorsement our toothpaste does. Learn more about LIVFRESH vs Tom’s vs Hello toothpaste below. Or, go with the one that you can see and feel working within 4 weeks (or your money back) at LIVFRESH!

“From the first time I used this toothpaste, I knew it was different!! My teeth felt so smooth and clean, I could feel the difference. It felt like the fresh just had a dental cleaning feeling 😅” - Michelle

“I've been using Livfresh toothpaste for 2 months. I love it! Helps make my teeth white. My gums no longer bleed when I floss. I run my tongue over my teeth and they are so smooth. I love that it keeps my breath fresh. I drink coffee each morning and my teeth haven't been stained since I've been using this amazing toothpaste. I can't say enough great things about it.” - Amy

“At first I was skeptical due to the price. Now there is no turning back! After just one brushing...WOW! My teeth have never felt cleaner. I have also noticed I wake up with fresher breath. Def recommend 10/10.” - Karen

Quick Overview of LIVFRESH Toothpaste vs Hello Toothpaste vs Tom’s Toothpaste 

 

	LIVFRESH	Tom’s of Maine	Hello
How it Works	Patented formula disrupts plaque adhesion at a molecular level to prevent buildup and improve gum health.	Fluoride-free or fluoride options with natural abrasives to help reduce surface plaque and tartar over time.	Natural minerals and mild abrasives to help remove surface plaque and support fresher breath.
Plaque Control	Clinically proven to reduce plaque and improve gum health better than standard toothpastes.	Relies on manual scrubbing and regular use; no clinical backing for plaque removal claims.	Helps remove surface stains and mild plaque; no clinical claims specific to gum health.
Gum Health	Helps reduce symptoms associated with gum disease, including puffy gums and bleeding gums	Focuses more on whitening and cavity prevention than gum health.	Provides a mild antibacterial effect from tea tree oil but no targeted gum support.
Ingredients	SLS-free, triclosan-free, non-abrasive, naturally derived flavors; safe to swallow.	Fluoride-free options with simple natural ingredients, but still relies on abrasives.	Charcoal, coconut oil, and natural mint flavors; fluoride and fluoride-free options.
Clinical Evidence	Supported by 26 clinical trials, backed by 3,000 dental professionals	No clinical studies published to support specific oral health claims.	No clinical evidence cited; marketed as “natural and friendly.”
Taste & Experience	Smooth, foaming gel with a clean, mild mint flavor.	Classic toothpaste texture with bolder mint and herbal flavors.	Fun, modern flavors with bright mint and fruity options; foamy and mild.

 

What is LIVFRESH Toothpaste?

LIVFRESH is a science-first oral care built around a simple idea: toothpaste shouldn’t just freshen your breath and remove surface-level gunk. We sought out to develop something that worked deeper, improving your oral health from 360 degrees. More than a decade and $20 million spent on R&D later, and we feel we’ve done it.

Our plaque removal toothpaste disrupts the molecular bonds that allow plaque to stick to your teeth instead of simply scrubbing it away with abrasives or detergents. We came up with our own proprietary ingredient, Activated Edathamil. It’s backed by 40 patents today. 

This powerful ingredient prevents plaque formation at its source, improves gum health, may support tooth remineralization, and helps stop bleeding and swelling without relying on harsh additives. There are 26 research studies backing all these claims, too.

What you won’t find in LIVFRESH is a lot of the nasty stuff drugstore formulas rely on. We avoid sodium lauryl sulfate (SLS), triclosan, artificial flavors, and other unnecessary stuff like “synthetic foaming agents” that do nothing beyond trick you into thinking you’re getting cleaner teeth.

It’s vegan, naturally flavored, and made with edible-grade ingredients. Unlike the other brands in this Tom’s vs Hello Toothpaste comparison, we don’t have 10+ variations. Just two flavors for the non-foaming formula, and a foaming formula if you want a more familiar sensation.

What is Tom’s of Maine Toothpaste?

Tom’s of Maine is one of the original “natural” personal care brands in the US, founded in 1970 with a mission to create safer, environmentally conscious alternatives to conventional products. 

Unfortunately, it’s now owned by Colgate-Palmolive but Tom’s still promotes transparency and sustainability to this day. The toothpaste lineup features mainly plant-based and naturally derived ingredients for those who want cavity prevention or whitening in a gentler, more eco-friendly way.

From fluoride-free options to kids’ pastes, whitening pastes, and specialty flavors like fennel or spearmint, there are quite a few products under the Tom’s toothpaste lineup. For the sake of this conversation, we’ll focus just on comparing Tom’s vs Hello toothpaste’s anti-plaque varieties.

Tom’s Fluoride-Free Antiplaque & Whitening Toothpaste contains hydrated silica for mild whitening, peppermint for freshness, and a naturally derived base that helps prevent tartar buildup and remove plaque with regular brushing.

It’s free from artificial dyes, sweeteners, or preservatives, and avoids SLS as well. It’s a great alternative to the typical drugstore toothpaste you may have been settling for all your life, but don’t expect it to do anything particularly impressive from an oral health improvement POV.

What is Hello Toothpaste?

Hello is a modern oral care brand that entered the market with a fun, approachable take on clean-label toothpaste. The company has come to be known for its playful branding and vegan, cruelty-free formulas, with the goal of making oral hygiene feel less clinical and more friendly.

Make no mistake, though - Hello doesn’t sacrifice ingredient integrity. There are a wide variety of products under the brand’s toothpaste umbrella, just like Tom’s. That includes everything from kids’ pastes in fruity flavors to whitening charcoal formulas and enamel-safe fluoride blends.

Again, though, we’re going to zero in just on Hello’s Antiplaque + Whitening Fluoride-Free Toothpaste - it’s the most relevant for a comparison between LIVFRESH vs Hello vs Tom’s toothpaste. 

This paste combines hydrated silica and calcium carbonate as mild abrasives to remove surface stains and help fight tartar, while peppermint, tea tree oil, and coconut oil work to freshen breath and tame bacteria. Zinc citrate and xylitol help fight plaque as well.

But similar to Tom’s formula, Hello’s toothpaste is more about lifestyle and natural freshness than clinically proven outcomes. That’s not a bad thing if all you want is a superior choice to the typical Colgate or Crest toothpaste. It may fall short if you want results you can see and feel in just a few weeks, though. 

LIVFRESH vs Tom’s vs Hello Toothpaste: Ingredients, Results, and More

It’s easy to see why people turn to either Tom’s vs Hello toothpaste when upgrading to a formula that helps keep plaque at bay. You’ll see quite a bit of overlap in terms of ingredients: hydrated silica, peppermint oil, etc.

But LIVFRESH is in a league of its own as the best plaque removal toothpaste according to dental professionals and users, because it has an ingredient no other brand can use: Activated Edathamil. 

Learn more about the differences between LIVFRESH vs Hello vs Tom’s toothpaste below.

Teeth Cleaning Effectiveness

LIVFRESH performs far better than Tom’s vs Hello toothpaste when it comes to cleaning teeth because instead of relying on harsh abrasives, our formula dissolves plaque - making it easy to brush away mechanically. 

LIVFRESH alters the charge on your enamel so that bacteria-laden plaque can’t get a grip on the tooth surface. This means it not only gets rid of existing plaque but makes it harder for fresh plaque to take hold. Our formula may even help remineralize teeth to make them more resilient.

Clinical studies show it significantly reduces plaque buildup beyond what traditional brushing achieves, making it especially effective at improving gum health and keeping teeth cleaner between dental visits.

Credit where it’s due - Tom’s Fluoride-Free Antiplaque & Whitening Toothpaste does a good job cleaning surface stains and removing visible plaque. Its mild abrasives and essential oils give a fresh feel, and it can help slow tartar buildup. It won’t penetrate plaque biofilm, though. There will likely be gunk lurking where you can’t see it or reach it with a brush.

The same can be said for Hello toothpaste since it works so similarly to Tom’s toothpaste. Its plant-based abrasives and ingredients like zinc citrate and tea tree oil help brush away plaque and freshen breath nicely, but it’s more surface-level than you deserve. 

What About Gum Health?

Healthy gums start with reduced plaque and reduced swelling. That’s why whether you’re looking for the best toothpaste for gingivitis or the best toothpaste for gum disease in its more advanced stages, more than 3,000 leading dental professionals recommend LIVFRESH.

It’s the only formula between LIVFRESH vs Tom’s vs Hello toothpaste shown in peer-reviewed studies to lower bleeding, swelling, and pocket depth over time - improving gum health by 190% compared to leading alternatives. It can help stop gum bleeding within 4 weeks of consistent use, as per user reports.

Tom’s doesn’t claim to treat or improve gum health directly - so don’t expect it to. It’s a great everyday option for maintaining general hygiene if your gums are already healthy, but it’s not formulated to address existing swelling or bleeding.

Hello toothpaste adds a few gum-friendly ingredients like tea tree oil and coconut oil for soothing and freshening benefits, but this is more modest and cosmetic than clinical. Really, that’s the key takeaway in comparing LIVFRESH to Tom’s vs Hello toothpaste. 

Gentle Formula for Daily Use

There’s nothing worse than a toothpaste that causes more harm than good. Fortunately, all three brands in our LIVFRESH vs Hello vs Tom’s toothpaste avoid the harsh detergents and artificial additives found in mainstream pastes.

There is a distinction between our formula and the others, though. We avoid SLS, gritty scrubbers, artificial detergents, and other unnecessary botanicals that could irritate sensitive gums. It’s the #1 Sensodyne alternative according to users who switched.

Tom’s and Hello’s antiplaque pastes are relatively gentle and SLS-free as well, though they contain hydrated silica for whitening and plaque removal - which can give them a slightly gritty feel that irritates sensitive gums. The strong peppermint oil concentration can have an almost “burning” effect according to users, too.

Taste, Texture, and Brushing Experience

Toothpaste is a means to an end, but that doesn’t mean you can’t enjoy using it. In fact, you need a toothpaste that you look forward to brushing with or you may not be as consistent as necessary to reap its benefits.

Tom’s has a more conventional texture and flavor profile, with a light foam and a pleasant but mild peppermint taste. It feels familiar to anyone used to standard toothpaste.

The same can be said for Hello, although it leans more into bold flavors with a vibrant peppermint kick with and softer foam content. The aftertaste is sweeter according to customers, and we have a feeling this is because of the xylitol and erythritol content.

LIVFRESH is quite a bit different than either Tom’s vs Hello toothpaste. It’s a gel, which means it feels silky and smooth. It won’t foam (unless you go with our foaming formulation), and customers say that takes some getting used to as first. 

However, those same customers say they won’t go back to the old formulas they were using. They also tell us their mouth feel cleaner and fresher without that “fuzzy feeling.” As we touched on earlier, our formula is a better daily driver if you’re worried about sensitivity, too.

Clinical Backing and Dentist Recommendations

This is where LIVFRESH has the most obvious advantage over Hello vs Tom’s toothpaste. Our formula is supported by over two dozen clinical studies published in respected dental journals. The results are clear. Compared to the control anti-gingivitis toothpaste, LIVFRESH users:

• Improved plaque levels by more than 250%
• Improved gingival swelling by more than 229%
• Improved gum bleeding improved by more than 232%

Our toothpaste has been endorsed by over 3,000 dental professionals, too. You just won’t find this level of scientific backing for any formula Tom’s of Maine or Hello sells. 

In fact, you won’t find any clinical studies on these because they’re not designed to do anything other than clean your teeth through a more “natural” formula. 

The Cost Conversation

Tom’s of Maine and Hello produce more natural, premium-positioned toothpastes than Crest or Colgate - so expect to spend quite a bit more. However, they’re still very accessible at under $10 per tube.

Both of these brands are more affordable on paper than our toothpaste here at LIVFRESH. But we encourage you to reframe your thinking, focusing less on price and more on value. LIVFRESH works better, which means it can save you money on dental visits in the long run.

Just like we said in similar comparisons of Risewell vs Boka or Boka vs Davids toothpaste, you get what you pay for. So, invest in better oral health at LIVFRESH today!

Wrapping Up Our Comparison of LIVFRESH vs Hello vs Tom’s Toothpaste

That concludes our comparison of three great options: LIVFRESH vs Tom’s vs Hello toothpaste. You can see where the divide is. Tom’s of Maine and Hello offer a refreshing alternative to chemical-laden drugstore brands. 

But, LIVFRESH is in a league of its own when it comes to measurable results for plaque control and gum health. It’s backed by clinical research and designed to work on a molecular level. Cleaner teeth and better oral hygiene is a click away. Order now and see results for yourself!

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