Marvis Toothpaste vs Colgate Toothpaste
The Marvis toothpaste vs Colgate comparison is an interesting one. These brands sit on opposite ends of the toothpaste spectrum - Marvis is the boutique, luxury toothpaste brand, whereas Colgate is what you’ll find in every drugstore.
But is Marvis toothpaste better than Colgate? Just because it’s more expensive and exciting doesn’t necessarily mean it works more effectively. We’re going to compare Marvis vs Colgate toothpaste below to help you find out.
We’ll also introduce LIVFRESH, the #1 gel toothpaste for plaque removal and gum health. It’s backed by 40 patents and 26 clinical trials showing it can remove up to 250% more plaque, improve gum health 190% more, and potentially even remineralize teeth.
Marvis Toothpaste vs Colgate Toothpaste (vs LIVFRESH)
|
Comparison Factor |
Marvis Toothpaste |
Colgate Toothpaste |
LIVFRESH Toothpaste |
|
Main Purpose |
Upscale experience/branding |
General oral care across many needs |
Plaque removal and gum health |
|
Plaque Control |
Mechanical brushing only |
Traditional antibacterial or abrasive control |
Targets plaque adhesion so buildup is easy to remove |
|
Core Ingredients |
Classic fluoride formula with polishing abrasives |
Fluoride, potassium nitrate, or stannous fluoride (varies by formula) |
Patented activated edathamil |
|
Gum Health Focus |
Limited |
Present in select formulas |
Improves gum health 190% more (less bleeding in as few as 4 weeks) |
|
Sensitivity Support |
Not a core feature |
Potassium nitrate or stannous fluoride options |
Gentle formula without nerve-blocking agents |
|
Whitening Style |
Surface stain removal |
Abrasive and chemical whitening options |
Whitening through plaque reduction, not harsh polish |
|
Flavor Experience |
Bold, designer flavors |
Traditional mint profiles |
Clean mint without burn |
|
Abrasion Level |
Moderate |
Ranges from low to high depending on formula |
Low-abrasion gel format |
|
Best For |
People who value taste and aesthetics |
Shoppers wanting familiar drugstore options |
Anyone dealing with persistent plaque or gum irritation |
A Look at the Colgate Toothpaste Lineup
Colgate toothpaste is one of the most popular choices in the world, found everywhere from drug stores to supermarkets and even in travel centers. It’s easy to get your hands on, it’s affordable, and there are tons of different formulas to choose from based on what you need most:
- Colgate Total: Stannous fluoride helps control plaque bacteria, supports gum health, and fights cavities. All-around daily use for people dealing with early gum irritation.
- Colgate Sensitive Complete Protection: 5% potassium nitrate helps calm sensitivity inside the tooth. Has sodium fluoride for cavity defense as well to address root cause.
- Colgate Optic White: Clears up surface stains using hydrated silica abrasives and hydrogen peroxide (select versions). Chosen for cosmetic whitening rather than plaque or gum improvement.
- Colgate Cavity Protection: A straightforward fluoride toothpaste with sodium fluoride. Minimal extras, mainly used for basic decay prevention.
- Colgate Gum Health: Uses stannous fluoride to minimize plaque along the gumline while still protecting enamel. Often recommended for mild gingivitis.
You can’t go wrong with Crest or Colgate toothpaste if you just want something basic that cleans teeth. The problem is, none of these big-name drugstore brands are necessarily making the best toothpaste for gum recession or the best toothpaste for plaque.
They’re meant to be cheap and accessible. Not necessarily to make dramatic transformations in your oral health. So, is Marvis toothpaste better than Colgate?
Why People Love Marvis Toothpaste
You might be a little less familiar with Marvis, as it’s a super niche company making luxury toothpaste. The Italian toothpaste brand leans hard into flavor craftsmanship, which is why people talk about it more like a specialty product than a basic hygiene item.
That’s what it’s best known for - its unique branding and bold flavor lineup. Here are some of the most popular flavors you’ll gain access to from Marvis:
- Classic Strong Mint
- Jasmine Mint
- Amarelli Licorice
- Ginger Mint
- Cinnamon
- Orange Blossom Bloom
- Black Forest
- Sweet and Sour Rhubarb
These don’t taste anything like your average drugstore toothpaste from Colgate or Crest. The texture is thicker and denser, too, closer to a traditional European cream.
Marvis also appeals to people who care about aesthetics, which sounds a little strange for a toothpaste, we’ll admit. The aluminum-style tube, vintage typography, and clean packaging stand out.
But this is toothpaste we’re talking about - not designer clothing. So what’s actually in the formulas? You’d be surprised to see something pretty similar to that of Colgate:
- Fluoride: The cavity-protection piece. Marvis isn’t a fluoride-free “natural” paste; it’s meant to be a legit daily anticavity toothpaste.
- Hydrated silica abrasives: These help lift surface stains and smooth the tooth surface.
You’ll also find SLS, calcium carbonate, xylitol, titanium dioxide, and other ingredients depending on the formula. There are two main lineups from Marvis - the Classic Collection and the Care Collection. The Care Collection consists of different formulas for sensitive, whitening, and even smokers.
But in looking at what you’re paying for Marvis toothpaste (over $13 per tube) relative to how the formula performs, it’s fair to wonder if it’s worth it - or if you’re better off with a Marvis toothpaste alternative like our plaque removal toothpaste.
So is Marvis toothpaste better than Colgate, or is it the other way around?
So, is Marvis Toothpaste Better Than Colgate? Side-by-Side Marvis Toothpaste vs Colgate Comparison
You’ll actually see more similarities than you might initially think in looking at Marvis toothpaste vs Colgate side by side. Marvis may be a bit more exciting than Colgate in terms of flavor and branding, but its ingredients (and thus, results) aren’t all that different.
We’ll show you what we mean with a side-by-side Marvis toothpaste vs Colgate comparison.
Plaque and Tartar Control
Plaque is the sticky biofilm that forms on your teeth and eventually hardens into tartar, which is where real oral health complications often arise. So is Marvis toothpaste better than Colgate when it comes to plaque and tartar control? Not really.
Both brands rely mostly on mechanical plaque removal as their primary method of cleaning. That means hydrated silica abrasives do the heavy lifting during brushing. So, it’s hard to say either formula is necessarily great in this regard.
Gum Health
Your daily brushing plays a bigger role in gum health than you might think. Left unchecked, plaque and tartar can lead to receding gums and eventually, gum disease. That’s why it’s so important to choose wisely between Marvis toothpaste vs Colgate.
Colgate clearly invests more here across its lineup. Many Colgate formulas include stannous fluoride to help reduce gum inflammation and control bacteria along the gumline. The brand even has a dedicated Gum Health line.
On the other hand, Marvis does not have a gum-focused toothpaste in its Care Collection. There is sodium fluoride in most toothpastes, but the formulas fall short of being considered the best toothpaste for gum disease.
Cavity Prevention
This is where Colgate and Marvis toothpaste are best suited - preventing cavities through fluoride. The only difference is in the type of fluoride used. Marvis uses sodium fluoride while Colgate relies on stannous fluoride.
Either way, the fluoride content supports enamel resistance against acid and daily cavity risk. Neither brand has an advantage over the other in this respect. But, it’s also worth noting that neither offers a fluoride toothpaste alternative if you’d prefer to stay away from this ingredient.
Tooth Remineralization
Several Colgate lines have enamel repair messaging, which often comes from fluoride systems paired with calcium-based ingredients. Marvis relies on traditional fluoride exposure for remineralization and has calcium carbonate as well.
So again, this is a bit of a wash in our Marvis toothpaste vs Colgate comparison. Both check this box. For what it’s worth, though, fluoride isn’t the only way to support tooth remineralization. LIVFRESH’s activated edathamil may help remineralize teeth as well, all while improving gum health 190% up to more and removing up to 250% more plaque!
Flavor and Experience
This is by far the biggest difference between Marvis vs Colgate toothpaste.
Marvis toothpaste is notorious for its intense, aromatic flavor oils - peppermint, cinnamon, licorice-style notes, and layered mint blends. The taste is bold, long-lasting, and intentionally different from your average Colgate toothpaste. Even the texture is unique, as it’s way thicker.
In contrast, Colgate keeps things as familiar as possible. Most formulas feature clean, mild mint profiles designed to appeal to the widest audience possible. Colgate can be considered a bit “boring,” but that’s not really a legitimate concern with something like toothpaste.
Cost Comparison
Other than the brushing experience, what you pay is the other major distinction between Marvis toothpaste vs Colgate toothpaste. You can expect to pay anywhere from 2-3x more for Marvis than Colgate.
So what are you getting for that extra money? A more exciting brushing experience, unique flavors, and cool packaging. Ask yourself, is it really worth it?
Because at the end of the day, Marvis and Colgate toothpastes are more alike than they are different - at least, as far as what really matters. That’s oral health outcomes.
Why settle when you could improve your oral hygiene with LIVFRESH?
Why LIVFRESH is in a League of its Own
Most toothpastes clean by scrubbing. LIVFRESH takes a different route with activated edathamil, an ingredient developed after years of research and now protected by 40 patents.
It interferes with the chemical bonds that let plaque cling to teeth and the gumline. Instead of relying on harsher abrasives or stronger foaming agents, it works at the attachment level. It makes plaque easier to rinse and brush away before it hardens into tartar.
That difference shows up in daily use. Teeth feel smoother for longer, the “fuzzy” buildup returns more slowly, and gums tend to stay calmer over time - which you may notice in the form of sensitivity reduction or even less bleeding with flossing or brushing.
Clinical studies have shown meaningful improvements in plaque reduction and gum health compared to conventional fluoride toothpastes. It’s no wonder thousands of dental professionals endorse LIVFRESH and even more people have made the upgrade without looking back.
Just as important is what you won’t find in the tube. LIVFRESH skips sodium lauryl sulfate, harsh detergents, and gritty abrasives that can irritate soft tissue or leave teeth feeling chalky. There’s no aggressive burn, overpowering mint, or dryness after brushing.
This is the kind of toothpaste that changes how your mouth feels day after day. Don’t just take our word for it, though. Try it risk-free today and see what separates LIVFRESH from the rest!
“I love the toothpaste and my dentist noticed the difference from Sensodyne which I have been using for some time. Much cleaner and less plaque build up with no sensitivity issues.” - Lori
“Your toothpaste is the first one to actually work. Many other “whitening “ toothpaste products that I have tried don’t really work. I have purchased many brands but yours starts working right away. I’m happy with the results and plan to continue using it.” - Mildred
“It's very different than other toothpastes I've tried in the past. My teeth feel cleaner and my gums look healthier. Can't wait to see what my dentist says…” - Paul
Wrapping Up Our Comparison of Marvis Toothpaste vs Colgate
When you lay everything out side by side, the Marvis toothpaste vs Colgate debate comes down to preference more than performance. Both rely on familiar fluoride-based formulas for everyday cleaning, but neither brings much innovation to the table for plaque control or gum support.
Whether you’re comparing Marvis vs Colgate toothpaste, Toms vs Hello toothpaste, or any brands in between, you’ll find that you’re settling for less if you don’t brush with LIVFRESH.
No other formula is designed to do what LIVFRESH does, because no other formula has activated edathamil in it. So, upgrade your oral health regimen with a toothpaste you can trust to make a meaningful difference. Shop now and experience the difference firsthand!
