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Hello vs Native Toothpaste

Author
Michael Hansford
Published
August 1, 2025
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Hello vs Native Toothpaste

The right toothpaste does way more than clean your teeth and freshen your breath. It can actively improve your oral hygiene by eliminating plaque and preventing gum recession - and in some cases, even help remineralize your teeth!

You won’t get this kind of performance from a basic tube at your local drugstore, though. You need to go with a more sophisticated formula, and we see Hello vs Native toothpaste come up in this conversation all the time. So which is right for you? We’re here to help you find out.

Native is known for natural products, from deodorant to soap and shampoo. It had a toothpaste for a while, which is still available at retailers like Walmart, Target, and Amazon - but since it’s no longer on the company’s website, we have to assume it no longer manufactures it. Why? Who knows. But, this toothpaste didn’t have anything remarkable from an oral health standpoint.

On the other hand, Hello toothpaste is available in fluoride and fluoride-free formulations. We’ll focus on the latter for the sake of this conversation. Its antiplaque and whitening fluoride-free toothpaste has a fairly clean label and definitely can help clean teeth, but again, there’s nothing in it that’s particularly groundbreaking.

You can learn more about Native vs Hello toothpaste and how the two stack up below if you’d like, but just know there’s something far better than both options: our gel toothpaste here at LIVFRESH. It’s backed by thousands of dentist endorsements and 26 verified clinical studies.

We have a unique patented ingredient known as activated edathamil that actively dissolves plaque and prevents it from adhering going forward. This ingredient may even help remineralize teeth! 

This is the toothpaste you choose when you expect more from your oral health arsenal. It can reduce plaque 250% better and improve gum health 190% better in 4 weeks. Try it risk-free today!

“I have used it for over a month now and my teeth and gum health are visibly improved. My gums don't bleed, my teeth feel incredibly clean and slick, and very importantly, my teeth look visibly healthier.” - Rene

“From the first time I used this toothpaste, I knew it was different!! My teeth felt so smooth and clean, I could feel the difference. It felt like the fresh just had a dental cleaning feeling 😅” - Michelle

“I've been using Livfresh toothpaste for 2 months. I love it! Helps to make my teeth white. My gums no longer bleed when I floss. I run my tongue over my teeth and they are so smooth. I love that it keeps my breath fresh. I can't say enough great things about it.” - Amy

Quick Comparison of LIVFRESH vs Native vs Hello Toothpaste

Feature

LIVFRESH

Hello

Native

Approach to Oral Health

Clinically tested, patent-backed formula that disrupts plaque at the molecular level and may remineralize teeth

Natural and friendly ingredients with a focus on freshness and clean formulation

Minimalist formula focused on whitening and fresh breath with clean ingredients

Plaque & Gum Support

Backed by published clinical studies; helps improve markers of gum health

Helps remove surface stains and tartar with minerals and tea tree oil

Whitens teeth and freshens breath, but no clinical studies available

Foaming Agents

SLS-free; gentle or non-foaming via clean surfactants

Foams lightly using cocamidopropyl betaine and sodium cocoyl glutamate

Foams moderately with sodium cocoyl glutamate; SLS-free

Flavors & Sensory Feel

Clean, fresh, dentist-like mouthfeel with mild mint flavors

Bold natural peppermint with a touch of tea tree and coconut oil

Wild Mint & Peppermint Oil blend; light, refreshing taste

Free From

Fluoride, SLS, artificial flavors, parabens, triclosan

Fluoride, SLS, dyes, artificial sweeteners, microbeads

Fluoride, triclosan, SLS, parabens, artificial preservatives

Scientific Backing

26 published studies, peer-reviewed journals, clinical data, 3,000 dentist endorsements

No clinical trials, but widely reviewed and dentist-approved claims

No clinical evidence available; marketed based on clean ingredients

Price (per tube)

$34.99

$14

$13

Subscription Plans

Yes – auto-ship, customizable, save per tube

Yes – flexible delivery via Hello website or retailers

No longer sold (as of early 2024)

What Makes LIVFRESH the #1 Toothpaste?

LIVFRESH is the result of decades of research and millions invested to make a better toothpaste. It’s a molecular-level approach to oral health, designed to do what ordinary pastes can’t.

At the core of our formula is activated edathamil, our patented ingredient (we actually have 40 patents!) that’s clinically shown to target the root of oral issues: the sticky plaque biofilm that clings to your teeth and gums.

While typical toothpaste just scrubs plaque after it forms, LIVFRESH works proactively by disrupting the electrostatic bonds that let plaque cling in the first place. It also addresses plaque beneath the gumline that goes unnoticed, but leads to a cascade of oral health complications.

This mechanism is backed by multiple published studies, including research in the Journal of Clinical Dentistry, showing measurable improvements in plaque removal, reduced bleeding, and healthier gums within weeks. It’s the best plaque removal toothpaste according to dentists and real users alike!

You won’t find SLS, artificial dyes, harsh abrasives, or foaming agents here. Instead, we’ve created a silky, low-foam gel that’s gentle on oral tissue and optimized for users with sensitivity, inflammation, or early-stage gum disease. 

Every ingredient in our formula is there for a reason - not just to make bubbles or mask a problem with mint flavoring. LIVFRESH is also completely fluoride-free.

Whether you’re searching for the best toothpaste for receding gums or the best toothpaste for gingivitis, look no further than LIVFRESH. It’s the only one backed by molecular science and recommended by periodontists who’ve seen the results firsthand.

Overview of Native Toothpaste

Native built its reputation on clean, ingredient-conscious personal care products, and their fluoride-free toothpaste followed the same approach. It featured simple, recognizable components and a no-nonsense promise of fresh breath and whitening.

Just 12 ingredients, each specifically chosen for a purpose. The formula uses hydrated silica as its primary polishing agent to gently scrub surface stains and help whiten teeth. Because traditional SLS (sodium lauryl sulfate) is known to irritate gums for some, Native has sodium cocoyl glutamate instead (a milder alternative derived from coconut). 

They also include xylitol, a sugar alcohol known for its plaque-fighting potential, and peppermint oil for a cooling, natural taste. Salicylic acid is an interesting addition that may help exfoliate plaque and biofilm, but it’s more common in skincare than oral care.

Native is also free of fluoride, triclosan, parabens, artificial flavors, artificial sweeteners, and is never tested on animals. It’s marketed as a clean, minimalist option for people who want a simplified routine. There’s just one problem: it isn’t being made any longer!

At least, that’s what we’re left to assume. The toothpaste is no longer listed on the Native website. It can only be found at select retailers like Walmart or Target. We have to imagine once they run out of inventory, it’ll be gone for good.

That can be frustrating for those interested in learning about Hello vs Native toothpaste, or those who fell in love with the formulation. But the good news is a better alternative is just a click away at LIVFRESH! 

What is Hello Toothpaste?

Hello is a brand that doesn’t shy away from personality, but beneath the playful branding is a large lineup of toothpaste options tailored for specific needs. You can find formulas for sensitivity relief, fluoride OR fluoride-free options, charcoal-infused pastes, and even kids' versions.

That’s a lot to think about, so let’s keep things simple for the sake of this LIVFRESH vs Hello vs Native toothpaste comparison - and just focus on their Antiplaque + Whitening Fluoride-Free Toothpaste.

This product uses a blend of hydrated silica and calcium carbonate for gentle whitening by physically lifting surface stains. It also has tea tree oil for its antibacterial properties and coconut oil, a moisturizing agent sometimes associated with natural plaque control. 

Hello uses farm-grown peppermint for a crisp, clean flavor without artificial aftertaste. It’s sweetened even further with xylitol, erythritol, and stevia, instead of synthetic saccharin or sorbitol-heavy blends.

It also uses sodium cocoyl glutamate and cocamidopropyl betaine, rather than traditional foaming agents. Each of these is derived from coconut and considered gentler on soft tissue. 

Meanwhile, zinc citrate and tetrasodium pyrophosphate helps control tartar and plaque adherence. That said, the formulation doesn’t feature fluoride or any alternative remineralization agent.

Nevertheless, we do love Hello’s commitment to “no nonsense” in its ingredient label. You won’t find any dyes, peroxide, artificial sweeteners, SLS/sulfates, titanium dioxide, triclosan, parabens, or microbeads. It’s also vegan and cruelty-free.

But as we explored in our separate comparison of Toms vs Hello toothpaste, it does leave a bit to be desired in terms of actual results. That’s the key takeaway from our Native vs Hello comparison - neither of these really has any clinical backing for tangible oral health outcomes!

LIVFRESH vs Hello vs Native Toothpaste: Which is Right For You?

Once you know what causes cavities and other oral health complications, your standards for toothpaste change permanently. You refuse to settle for basic drugstore formulations and start looking to more artisan-style brands like Hello vs Native toothpaste.

As you’ll discover below, though, these fall short in comparison to LIVFRESH - the #1 toothpaste for plaque removal at home according to countless clinical trials, dentist endorsements, and real user reviews.

That’s just the beginning of what our toothpaste can do for you, too. Let’s take a closer look at LIVFRESH vs Native vs Hello toothpaste below to help you make the most informed decision!

Oral Health Philosophy

Each of these brands approaches oral care from a slightly different angle. We spent decades tailoring our formulation to actually improve oral health rather than simply clean your teeth and freshen your breath with safe ingredients. That’s the biggest difference.

Our philosophy is centered on scientific precision and dental biofilm disruption. Rather than simply masking plaque with abrasives or foam, the patented formulation has been clinically shown to make it harder for plaque to stick in the first place. There’s also reason to believe that our activated edathamil ingredient can help remineralize teeth, reduce gum bleeding, and more. 

By contrast, Hello leans into an ingredient-first, personality-driven ethos. Their formulas are fun, clean, and approachable. The brand keeps things light while sticking to basic oral wellness values. That’s not a bad thing, but it’s impossible to ignore how much less emphasis is placed on clinical science.

Native was minimalist to the core, promoting simple routines with just a few recognizable ingredients. Their fluoride-free pastes were aimed at people who wanted to ditch “the extras” and stick with the basics. 

However, it’s worth noting that Native no longer sells or produces toothpaste as of early 2024. We’ve said it before and we’ll say it again - there’s really not much point in comparing Hello vs Native toothpaste since there are only so many tubes remaining! 

Clinical Evidence on Plaque Removal and Gum Support

The gap between LIVFRESH and Hello vs Native toothpaste becomes impossible to ignore in looking at what actual science has to say for all three tubes. 

You won’t find any clinical evidence for Native OR Hello toothpaste. Sure, there’s some backing for specific ingredients included in their blends. But those studies look at ingredients in isolation, and often refer to lab studies on rats. 

Take Hello toothpaste, for instance. It has hydrated silica and calcium carbonate for mechanical stain removal and some zinc citrate and tea tree oil to support freshness, but there’s no evidence these ingredients meaningfully reduce long-term plaque or improve gingival health.

Native included salicylic acid, a somewhat unusual ingredient in toothpaste that could help exfoliate soft debris from the tooth surface - but there’s no data supporting its impact on plaque adhesion or gingival health.

On the other hand, we’re passionate about proving ourselves. That’s why we have a dedicated Research Studies page where you can review all the details of our clinical trials. 

We’ve talked a bit about it already, but our patented formula includes a sodium-based polymer blend that changes the surface charge of your teeth - essentially making it harder for bacteria that cause plaque to form and stick. 

Users saw up to a 2.5x greater plaque reduction than standard toothpaste in peer-reviewed trials, along with measurable improvements in symptoms associated with bleeding gums and gum swelling over a 12-week period.

Foaming, Flavor, and How Each Feels in the Mouth

You want a toothpaste you actually enjoy using twice a day. After all, consistency is everything when it comes to oral health. And if you find yourself dreading your daily brushings, you may not stick with your routine as much as you need to!

This is personal preference to some extent. We have both foaming and non-foaming formulas here at LIVFRESH, but we personally like the non-foaming variety more. It’s surprising if you’re used to conventional toothpastes, but that’s intentional.

The thing is, “foam” doesn’t equate to cleanliness or plaque removal. Those bubbles are merely a marketing gimmick to make you think you’re getting a deeper clean. We’ve gone with a gel-like texture to coat the teeth and disrupt plaque. The taste is clean and minty, but not overly intense.

In contrast, Hello goes all-in on sensory appeal. Its farm-grown peppermint flavor hits hard and fast, almost like throwing gum in right after brushing. It foams lightly, using coconut-derived agents like sodium cocoyl glutamate and cocamidopropyl betaine. It’s pretty familiar.

Native’s mild mint profile has a minimal foam texture, too. It’s designed to feel clean and simple rather than intense or artificial. It doesn’t linger in the mouth, and that’s a good thing for some people. But it can feel underwhelming compared to Hello and LIVFRESH, especially if you’re expecting a stronger clean sensation.

Ingredient Transparency and What’s Not Included

All three brands are transparent, so you really can’t go wrong between LIVFRESH vs Hello vs Native toothpaste in this regard. 

We use only FDA-recognized ingredients. We don’t use fluoride, triclosan, SLS, and artificial preservatives. Native shares a similar list of “nos” - no fluoride, no SLS, no parabens, no artificial sweeteners or colors, and never tested on animals.

The Hello formula we’ve focused on throughout this guide is fluoride-free as well, but the brand does have a fluoride-included formula if you’re into that. The antiplaque blend is proudly “free from” a long list of common additives: no SLS, no titanium dioxide, no dyes, no artificial flavors, no triclosan. 

Value Per Tube and Subscription Plans

Let’s talk numbers, but know this - you get what you pay for when it comes to toothpaste. This is not an aspect of your health you want to cut corners on. Here’s what you need to know:

  • Hello’s twin pack of 4.7 oz tubes runs around $14 total, so it’s really affordable. There’s no subscription model or direct clinical outcome, but it’s a decent pick if budget and taste are your top priorities.
  • Native was priced at $13 per 4.1 oz tube, and while that was slightly above drugstore brands, it fit the “clean beauty” price point well. This is more a reference point than an active option, though, since the product has been discontinued.
  • LIVFRESH is $34.99 per 1.7 oz tube, which may seem steep at first glance. But you can stretch it a lot further than you might assume. More importantly, you’re getting stronger value for the money since you’re getting far better oral care. Our toothpaste may save you thousands, if not tens of thousands, in dentist bills over the years.

LIVFRESH costs more; there’s no getting around that. But we think oral hygiene is something worth investing in. This is the only brand in our LIVFRESH vs Native vs Hello toothpaste comparison that you know works, too. So, make the upgrade today.

Wrapping Up Our Comparison of Native vs Hello Toothpaste

We hope this comparison of LIVFRESH vs Hello vs Native toothpaste has left you feeling clear on where they overlap and how they’re different. 

Anyone comparing Native vs Hello toothpaste is usually looking for more than traditional toothpaste has to offer. Less junk, fewer synthetic ingredients, and maybe a more thoughtful approach to oral health.

Both check the “clean box.” Neither is backed by clinical studies, though. LIVFRESH stands in a category of its own, actively disrupting plaque formation, helping gum bleeding, and helping support remineralizing teeth. 

Our blog has a similar Parodontax vs Sensodyne comparison if you’d like to learn more. But the truth is, there’s only one toothpaste you need to know about: LIVFRESH. Try it risk-free today and experience the difference firsthand!

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