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5 Reasons Your Toothpaste Is Losing The War On Plaque
★★★★★
Rated 4.9 by 12,077+ Verified Buyers
And why 250,000+ daily users are walking into their next dental cleaning with nothing left to scrape off. One simple change to your routine. One molecular fix to a 50-year-old problem.
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1
Activated Edathamil Dissolves Plaque On A Molecular Level
LIVFRESH's active ingredient is Activated Edathamil, a patented molecule developed over two decades of research. It chemically dissolves the calcium bonds holding plaque to your teeth, instead of scraping the surface.
Scraping leaves the biofilm behind.
Dissolving leaves nothing.
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2
Removes 250% More Plaque. Heals Gums 190% Better.
In clinical trials measuring plaque removal and gum health over 4 weeks, LIVFRESH outperformed leading brands by 250% on plaque and 190% on gum health.
The week-4 results most users feel at home are the same week-4 results measured under controlled conditions in the trials.
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3
Backed By 40 Studies, 40 Patents, And The U.S. Department Of Defense
LIVFRESH was developed over 20 years through 40 peer-reviewed studies and 40 patents, with research grants from the U.S. Department of Defense.
The findings have been independently validated at UC Irvine and Harvard School of Dental Medicine. The product on your shelf today is the result of two decades of clinical work.
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4
100% Edible - No Poison Control Warning Required
Pick up any traditional toothpaste in your bathroom right now. The poison control warning is printed on the back in fine print, by law.
LIVFRESH is 100% edible: zero abrasives, zero parabens, zero SLS. Safe for kids, seniors, sensitive teeth, pregnant moms, and the dog that drinks from the bathroom cup.
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5
3,000+ Dentists Endorse It - Including A Former President Of The ADA
More than 3,000 practicing dental professionals actively use and endorse LIVFRESH — without compensation.
That list includes Dr. Carol Summerhays (former President of the American Dental Association), Dr. Brian Novy (our Lead Clinician and Harvard Lecturer), and Michelle Strange, RDH (25+ year dental hygienist and educator).
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Meet The Scientific Advisors
The People Behind The Science.
LIVFRESH is developed in partnership with a working board of practicing dentists, periodontists, and dental researchers — including past leadership of the American Dental Association.
Dr. Brian Novy, DDS
Lead Clinician · LIVFRESH
Lecturer at Harvard School of Dental Medicine. Past Chair of the ADA Council on Scientific Affairs Subcommittee on Caries Management. One of the leading voices in modern preventive dentistry.
Harvard Lecturer
ADA Council · Past Chair
LIVFRESH Lead Clinician
Dr. Carol Summerhays, DDS
Chair · USC School of Dentistry Board
Past President of the American Dental Association. Councilor of the FDI World Dental Federation. Personally uses LIVFRESH and recommends it to her patients.
USC · Board Chair
FDI · Councilor
Past ADA President
Michelle Strange, MSDH, RDH
Dental Hygienist · Educator · Founder
Practicing dental hygienist with 25+ years in the field. Founder of MichelleStrange RDH and Level Up Infection Prevention. Owner of SmileLogic, a value-based dental hygiene practice in Colorado.
25+ Years Practicing
MUSC · Bachelor's
U. Bridgeport · Master's
From The Lead Clinician
"LIVFRESH is the first toothpaste designed to chemically dissolve plaque rather than scrape it. The clinical data is the clearest I've seen in 20 years of working on caries management — and that's why I joined the team."
Dr. Brian Novy, DDS
Lead Clinician, LIVFRESH · Past Chair, ADA Council on Scientific Affairs
3,000+
Practicing Dentists
USC · Harvard · UC Irvine
Faculty Affiliations
ADA Past President
On The Advisory Team
Sir James Dyson
Daily User
Cavity Filling
$150 – $300
Deep Cleaning (Scaling)
$200 – $500
Crown
$1,000 – $1,500
Root Canal
$1,500 – $2,500
Periodontal Surgery
$1,000 – $3,000
Dental Implant
$3,000 – $5,000
LIVFRESH — 3 month supply
vs Traditional Dental Costs
$59.99
VERIFIED PURCHASE
LIVFRESH Gel Toothpaste
Our science is verified by 26 research studies and 40 patents
- Ultra Foaming Action
- Fresh, Wintergreen Flavor
- Dentist-Recommended
- 250% Better At Removing Plaque
- Enhanced & Gentle Whitening
- Improves Gum Health 190% Better
- 100% Edible Ingredients
- Zero Antimicrobials, Abrasives & Parabens
Activated Edathamil (the active ingredient), Glycerin, Water, Hydrated Silica, Sorbitol, Sodium Lauroyl Sarcosinate, Flavor, Xanthan Gum, Sodium Saccharin, Citric Acid.
How often should I use LIVFRESH?
Use twice daily for best results — morning and night, like any other toothpaste.
Is it safe for kids?
LIVFRESH is safe for ages 6+ when used as directed.
How long until I see results?
Most users report a noticeably cleaner feel within the first week, with full clinical results visible at 4 weeks.
Apply a pea-sized amount to a wet toothbrush. Brush gently in small circles for 2 minutes. Spit out, do not rinse for best results. Use twice daily.
LIVFRESH Wintergreen (ai page build)
Clinical Comparison
The New Gold Standard In Oral Care
How LIVFRESH compares to regular toothpaste and the dental visit it's helping you avoid.
Results
How It Works
Gum Health
Safety
Cost
Backed By
BEST
LIVFRESH
+250% MORE
Plaque Removal
Molecular-level dissolution
Breaks Plaque Bonds
+190% BETTER
Clinically Proven
100% edible
Zero Abrasives
$0.22
Per Brushing
DoD · Harvard · UC Irvine
40 Studies · 40 Patents
Regular Toothpaste
Standard surface cleaning
Abrasive scrubbing
Reduces surface bacteria only
Poison control warning
$0.15 – $0.50 / brushing
50-year-old formula
Dental Visit
Every 6 months
Mechanical scaling
Treats damage after the fact
May need anesthesia
$150 – $300 / visit
Insurance coverage varies
⭐ Verified Reviews
12,077 Reviews. One Reason.
4.9 average · 250,000+ daily users
"Hygienist couldn't believe it"
My dentist promotes the LIVFRESH in his practice. I started using it over 10 years ago. My teeth feel so clean. My dental checkups are amazing and it definitely keeps the plaque away. It's all I use!
Josie C.
✓ Verified Buyer
"Nothing left to scrape"
My last few dentist appointments have been great. The hygienist didn't have to scrape any plaque. My teeth feel like I just left the dentist after every brush! Love it!
Lori H.
✓ Verified Buyer
"One tube lasted 2.5 months"
I ordered a tube off of Amazon to try and had to capitalize on a deal. One of these small tubes lasted me 2.5 months brushing twice daily and my teeth stay smooth as glass. Unbelievable.
Emmett E.
✓ Verified Buyer
"My bad breath is gone"
I'm 52, and I started noticing morning breath had become stronger than before. Now I brush my teeth and I'm no longer afraid to talk to my cosmetologist this close.
Natallia S.
✓ Verified Buyer
"Best for gum disease"
Love this toothpaste! I used to wake up with bad breath. Not anymore. My husband has gum disease and this has helped with his breath and the bleeding significantly. Our dentist is very impressed.
Maylene F.
✓ Verified Buyer
"I'm a convert"
It took a whole tube before I really saw results in terms of whiteness and healthier gums, but it was a definite improvement — so I'm a convert!
Laura S.
✓ Verified Buyer
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Trusted By The Professionals Who Treat Your Mouth Daily
40 Peer-Reviewed
Studies
3,000+ Dentists
Recommend
40 Patents
Awarded
U.S. Dept. Of Defense
Grant
As Seen In · Wall Street Journal · CBS · NBC · GQ · Good Housekeeping · Fox · ABC
Frequently Asked
Everything You Need To Know Before Your Next Brush.
Real questions from real LIVFRESH buyers. If yours isn't here, our team responds in under 2 hours.
Avg response:
1h 47min
What are the ingredients and what do they do for me?
LIVFRESH uses a patented enzymatic formula — not the harsh abrasives or detergents found in traditional toothpaste. The active enzymes work to break down and dissolve plaque at a molecular level, while naturally supporting your mouth's own defenses. No fluoride, no SLS, no artificial junk — just ingredients designed to actually clean your teeth, not just mask the problem.
How do I use it?
Just like any other toothpaste! Brush for two minutes, twice a day. The enzymes are stable across temperatures, so there's no wrong way to use it.
Is it safe for sensitive teeth?
Yes — and it's actually ideal for sensitive teeth. LIVFRESH contains no abrasives that wear down enamel or irritate exposed nerves. Most users with sensitivity find it significantly more comfortable than regular toothpaste.
How long until I see results?
Most people notice fresher breath within the first few days. Visible plaque reduction and whiter teeth typically show within 2–4 weeks of consistent use.
Can kids use LIVFRESH?
Yes. Since LIVFRESH is free from harsh chemicals, SLS, and artificial additives, it's gentle enough for kids. Always supervise young children during brushing.
⭐ Your Next Cleaning
Your Next Dental Visit Could Be The Best One You've Ever Had.
Join 250,000+ daily users who stopped dreading the dentist, because they stopped giving the dentist anything to find.
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SPONSORED CONTENT — Paid advertisement for LIVFRESH by Livionex, Inc. Individual results may vary. Not intended to diagnose, treat, cure, or prevent any disease. Customer testimonials reflect individual experiences and are not a guarantee of results. © 2026 Livionex, Inc.